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The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money.

* Read the full article here

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

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Nintendo’s Next Game Console Might Be a Tablet That Connects to Your TV. That’s a Great Move was originally published on iSeeTech

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Computer coding classes for disadvantaged children could boost social mobility in digital careers was originally published on iSeeTech

Computer coding classes for disadvantaged children could boost social mobility in digital careers was originally published on iSeeTech

Computer coding classes for disadvantaged children could boost social mobility in digital careers was originally published on iSeeTech

Computer coding classes for disadvantaged children could boost social mobility in digital careers was originally published on iSeeTech

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Press Releases Finally Get a Devoted Readership: Hackers was originally published on iSeeTech

Press Releases Finally Get a Devoted Readership: Hackers was originally published on iSeeTech