The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money. * Read the full article here

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money. * Read the full article here

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money. * Read the full article here

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go

Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money. * Read the full article here

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

The monetization promise and pitfalls of Pokémon Go was originally published on iSeeTech

Playing Pokemon Go? You Need the Right Gear

Not sure when huntin’ squirrels became passé, but these dang millennials gotta have their Pokemon Go. Like Draw Something or Meerkat, this trend will probably be gone and forgotten in a couple weeks. Till then, here’s the stuff you’ll need in your Go-bag. It’s the same stuff you’d bring on a squirrel hunt. * Read the…

Playing Pokemon Go? You Need the Right Gear was originally published on iSeeTech

Playing Pokemon Go? You Need the Right Gear was originally published on iSeeTech

Playing Pokemon Go? You Need the Right Gear

Not sure when huntin’ squirrels became passé, but these dang millennials gotta have their Pokemon Go. Like Draw Something or Meerkat, this trend will probably be gone and forgotten in a couple weeks. Till then, here’s the stuff you’ll need in your Go-bag. It’s the same stuff you’d bring on a squirrel hunt. * Read the…

Playing Pokemon Go? You Need the Right Gear was originally published on iSeeTech

Playing Pokemon Go? You Need the Right Gear was originally published on iSeeTech

Playing Pokemon Go? You Need the Right Gear was originally published on iSeeTech

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now

The World is full of Pokémon now. This should not be cause for moral panic, but celebration. Contrary to a few handwringing editorials and Twitter hot takes, Pokémon Go is not a triumph of the normalization of violence, the apotheosis of cell-phone zombification, or even gamification gone awry. Amid the neo-Luddite contrarianism, a shining truth rises above…

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now was originally published on iSeeTech

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now

The World is full of Pokémon now. This should not be cause for moral panic, but celebration. Contrary to a few handwringing editorials and Twitter hot takes, Pokémon Go is not a triumph of the normalization of violence, the apotheosis of cell-phone zombification, or even gamification gone awry. Amid the neo-Luddite contrarianism, a shining truth rises above…

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now was originally published on iSeeTech

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now was originally published on iSeeTech

Augmented Reality Games Like Pokémon Go Need a Code of Ethics—Now was originally published on iSeeTech